Ask your SQP… your animal medicines advisor
Independent regulatory authority AMTRA is encouraging animal owners to seek advice from their SQP in a new awareness campaign to raise the professional and public profile of AMTRA qualified animal medicines advisors.
With almost 7,000 SQPs (Suitably Qualified Persons) working across the companion animal, farming and equine sectors, these qualified professionals offer free and impartial advice on issues such as resistance, responsible medicine use and general animal health and welfare.
“We need to make SQPs more visible, and to improve understanding of their role among animal owners,” explains Stephen Dawson, secretary general AMTRA.
“Underlining their role as animal medicines advisors supports the rigorous qualifications they hold, promotes the fact they are fully qualified professionals, and will raise public awareness of the skills and free and impartial advice they can offer.”
“Animal owners should expect to be asked questions by their animal medicines advisor, or SQP. That’s how SQPs make sure the right medicine is chosen, and that the owner knows how to use it safely and for maximum efficacy.”
AMTRA’s call to action to animal owners to seek the advice of their SQP will be supported by a full marketing campaign which will include the launch of a new website and a range of point of sale marketing materials which will be rolled out over the coming months.
AMTRA SQPs are based in a number of different centres depending on their specialist areas. These include pet stores, veterinary practices, equine suppliers and agricultural and country stores.